Gender Coding
Identifying your intended addressee as male or female is the first step in building a salutation. AB Data can use the gender code to identify which salutation to use to dramatically improve the personalization of your direct marketing efforts.

GeoCoding
GeoCoding appends latitude and longitude coordinates, Census and other valuable marketing information into your database. Use this data to pinpoint customers geographically, for more targeted direct marketing purposes, such as: 
  • Listing a store or dealership closest to the recipient. 
  • Personalize a letter with a Sales Representative for that area.
  • Aid in purchasing mailing lists for under-represented areas.

Telephone Updating
Append either Business or residential phone numbers to your database. This service ensures your database is complete and providing you the benefit of contacting your customers, or to follow up a direct mail campaign with a telemarketing campaign.

SIC Appending
A SIC code is a six digit Standard Industrial Classification code. Use this information to acquire additional lists with similar profiles, target similar industry types, or personalize direct mail.

Miscellaneous
  • Demographic/InfoBase 
  • Caging/Cashiering
  •  Donor Base
  •  Predictive Modeling
  •  Data Mining
  •  List Rental Fulfillment
AB Data Address