Segmenting & Keycoding
The essence of target marketing is in the segmentation. The process of segmentation is assigning keycodes to the various segments in the mailing file for the purpose of tracking response rates by keycode. A segment may represent a package type, direct mail copy or list used.

Dupe Elimination (Merge/Purge)
In today's marketplace, targeting your customers and prospects is an essential step in your sales communications process. In all likelihood, your target already receives too many unsolicited mailings, many of them duplicates. That's a lot of wasted postage and paper. That's a lot of WASTED MONEY. Some of the costs involved in mailing duplicates are. . .

•  Postage incurred by mailing duplicate mailpieces

•  Printing and production costs for additional mailpieces

•  Additional cost of list rental names for customers that exist on your  file

•  Negative image presented to customers/prospects receiving extra mailpieces

Our merge/purge (duplicate elimination) process uses the benefits of ZIP+4 CASS/address standardization & FASTforwardSM move update to identify additional duplicates. We offer three standard matching options: 

•  One per Person (Individual) - comparing address, first name and last name information

•  One per Household (Household) - comparing address and surnames

•  One per Address (Residence) - comparing address information

We can also provide custom matching options, such as . . .

•  Telephone number comparison

•  Account number comparison

•  and, One per company per location    

We are also able to prioritize your lists, track source codes for each list, and keep important customer information that is carried on multiple lists. We can work with you and your mailing lists to provide the service that best suits your needs.

FASTforward (Move Updating)
It is estimated more than 40 million Americans change addresses annually, creating formidable obstacles that must be overcome to ensure your organization of a high quality mailing list.

FASTforward will ensure your mail piece not only reaches the correct street address, but more

Importantly reaches the correct recipient.

 
AB Data Address