An Integrated Solution To
 Web-Based Fundraising

hat's the use of a cutting-edge, interactive Website if no one ever visits it? Why bother having members, donors or potential supporters visit your Website if there is no way for them to interact and become more involved? Why collect thousands of donor email addresses if you have no means of communicating with them via the Internet? 

Relatively few national non-profit organizations have successfully linked their Internet-based activities with their other communication and development operations. As the Internet develops and matures, we are convinced that it will become even more important for these same organizations to find a truly integrated solution to their marketing, constituency development and fundraising needs.

We created eDonors.net, a division of The A.B. Data Group, because we are experts in marketing, constituency building, membership development and direct response fundraising. We are simply the best at mobilizing people, getting them excited, angry or sad and provoking them to take action. These skills and abilities are absolutely essential to taking full advantage of internet-based marketing opportunities. Many firms possess the technical capabilities to launch such an effort. But very few can bring to the table an understanding of what motivates donors, methods to increase their involvement and an ability to deliver clear and compelling messages to current and potential members, donors and prospects. While eDonors or eActivists may be delivering the money or their expression of support through a different mechanism, the same talents and skills necessary to construct a successful direct response program in the mail or on television are essential in growing and maintaining a cutting-edge eDonor or eActivist program in the new millennium.

We believe it is only a matter of time - months rather than years - before the combination of websites and email revolutionize the way our non-profit clients communicate with their members, their donors and their potential supporters and advocates. We created edonors.net because we were convinced that - in their rush to get up and running on the Internet - too many organizations had forgotten or ignored some basic needs and lessons that are essential in taking full advantage of the revolution in cyberspace.