Build Your eDonors File

he challenge for any eDonor program in its early stages is a similar one to that faced by a fledgling direct mail effort: How do we build a large enough list of donors to begin to make a real impact on our bottom line? The fact is that some individuals want to participate exclusively through electronic marketing, others want only to be involved through the mail and telefundraising, while still others will move easily from one communication method to another. Understanding those preferences and offering donors the chance for a broad variety of interactions is essential in reaching the highest level of direct marketing success.

The best prospects to become eDonors can be found among those who have already raised their hands and showed their support by becoming direct mail donors. It is critical, however, that you employ a systematic effort to convert direct mail donors into eDonors as well as implement various strategies to acquire new members on-line.

Strategies to Build Your eDonor File