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Building
Relationships |
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Those
same commitments are essential to creating a comprehensive strategy
to deepen relationships with your eDonors. The
simplest way to deepen your donors' relationship with you is to
develop what we call a "learning relationship" so that no
eDonor ever has to start over when they come to your Website. While
implementing this strategy requires planning, coordination and
vision, the idea of a one-to-one eDonor relationship is based on the
very simple idea of treating different donors differently. Strategies
for Website Enhancement The
Internet-based technology makes it easy, and the demands of your
donors in an increasingly competitive fundraising environment make
it essential. eDonors will join your organization for a wide range
of reasons and will hold an equally diverse range of priorities and
sensitivities. The more you understand about those individual
characteristics, the better you will be able to personalize your
communications and encourage ever-higher levels of commitment and
support. Strategies
to Build eDonor Relationships
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he
key to a successful fundraising program is recognizing and
responding to the unique needs and interests of your donors. That
means making the effort to discover their interests and what
attracted them to support the cause involved. By learning more about
them and by recognizing individual donor's for their previous
support, we begin a true two-way communication process that leads to
longer and stronger organization-donor relationships.